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The North Capitol Main Street provides services across two distinct neighborhoods, Bloomingdale and Truxton Circle, which are divided by Florida Ave NW. In addition, the coverage area borders the neighborhoods of Eckington to the east and NoMa to the southeast. Four major arterial roads pass through the area: Rhode Island Avenue NW, New York Avenue NW, Florida Avenue NW, and the program’s namesake and primary retail corridor, North Capitol Street NW. The mix of corridor and neighborhood brand identities is an important consideration for program marketing and branding.

The neighborhood is characterized by a mix of ground-floor retail spaces along North Capitol Street and portions of Rhode Island and 1st Street NW, and two-to-three story townhouses throughout the rest of the area. North Capitol’s Main Street Bid boundary’s existing coverage will remain intake. There is an opportunity to expand the BID area to include north along North Capitol Street to include the McMillian Sand Filtration Site, on which a large-scale, master planned mixed-use development is proposed. between Florida Avenue and New York Avenue to the west.